Saturday, May 26, 2012

Have You Fed Your Brain Lately?


Have you ever wondered what happens to the food we eat every day? Vitamins, minerals and other nutrients from our diet help to nourish our body, passing through blood vessels to our internal organ and skin.

But how about our brain, our body’s nerve center, and the main organ that controls the body’s activities? The human brain is made up of about 100 billion neurons or nerve cells. Each neuron functions by receiving and conveying signals to other neurons. Like the other cells in your body, the brain cells need energy to function properly. If we are to feed our body with all essential nutrients to keep it in tip-top shape, we also cannot neglect the brain for it to remain healthy.

Just like our body, the brain experiences strain every day from many lifestyle factors, with stress being a major culprit. Chronic cumulative stress of normal everyday life can cause a gradual decline in the levels of a particular brain chemical known as serotonin. Healthy levels of serotonin are required for the brain neurons to communicate with each other, improving its ability to perform at its peak. Suppression of serotonin levels is associated with poor memory, depression, anxiety, fatigue and sleep problems.

Given these scenarios, it is important to always keep our brain not just healthy but also fit at the same time. A healthy brain is free from diseases like Alzheimer’s Disease while keeping the brain fit improves its ability to perform at its peak and maintaining it this way for as long as possible.

Scientists at the BRAND’s® Brain Research Center have recently discovered two peptides, Carnosine and ProBeptigen found in BRAND’S® Essence of Chicken which help to keep the brain healthy and fit. A special manufacturing process extracts these two peptides from chicken and makes them as a health food drink to complement one’s diet and nourishes the brain.

Carnosine protects our brain against cellular damage that accumulates as we age, keeping our brains healthy and free from diseases. Absorption of Carnosine into our bodies is best in the morning. Dr Paramjeet Singh, Chief Scientist and Head of BRAND’s® Brain Research Center says: “You may want to take BRAND’S® Essence of Chicken after breakfast or mid-morning to reap optimal benefits.” Researches also showed that Carnosine can suppress secondary complications of diabetes, cancer and other age-related concerns for the brain. The other peptide ProBeptigen®, sustains serotonin levels in the brain. It promotes brain fitness so that peak performance is possible, even when one is under stress.

BRAND’S® Essence of Chicken was discovered in 1835 by Henderson William Brand in order to reverse the failing health of King George IV. With over 176 years of heritage, BRAND’S® has earned the loyalty of many. In the health food industry BRAND’S® has pioneered in investing on scientific and clinical research to prove its product benefits and investigate the mechanisms behind how the products work.  

BRAND’S® Essence of Chicken is a health food drink that is free of fat, cholesterol and preservatives. It is an extract of fine quality chicken in easily digestible form and hygienically processed under high temperature that gives it a unique flavor and is best consumed when chilled.

BRAND’S® Essence of Chicken is sold at Mercury Drug stores and is available in 42g and 70g bottles. For more details, visit www.brandsworld.com

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