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on April 27, 2010

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Pinggang Pinoy® addresses the Malnutrition problem

The country has been facing the rise on the number of underweight and overweight Filipinos for more than 20 years. The World Health Organization (WHO) defined this phenomenon as the “Double Burden of Malnutrition” or the “prevalence of both undernutrition and overweight in the same community, nation, or region.” To address this problem, our government launched the Pinggang Pinoy® campaign in 2014. Pinggang Pinoy® is an easy-to-understand food guide showing proper food group portioning on a per-meal basis. This reflects the principles of MOderation, VAriety and BAlance (MOVABA) to promote healthier eating habits. Solving the Philippines’ Double Burden of Malnutrition should be a collaborative effort between the public and private sectors as it is not an easy feat. With this, Ajinomoto Philippines Corporation partnered with government agencies to conduct education programs to raise awareness and promote the practice of Pinggang Pinoy® in malnutrition hotspots, where incidences o

IPG Mediabrands & TikTok forges a three-year partnership to Connect Brands with Creators

IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative. IPG Mediabrands and TikTok will co-create a series of custom programs for the former' s clients, helping them build an authentic presence by tapping into TikTok platform's community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients. This undertaking will ensure that content is culturally connected, all inclusive and resonates with the TikTok community. The first program of the series dubbed as “ Creator Camps ,” is a quarterly session wherein creators will provide IPG Mediabrands clients strategic counsel and feedback on their upcoming campaigns. Creator Collective forms the central pillar of IPG Mediabrands and TikTok's three-year global endeavor that focuses on providing IPG M

Perla Laundry Soap celebrates its Milestones

Perla is the first natural laundry soap brand in the Philippines trusted by generations. For almost 70 years now, Perla has been taking care of clothes in Filipino households. Perla dedicates its business to natural ingredients, and a passion for creating safe, effective laundry soaps. This Filipino company runs an eco-friendly business devoted to creating a happier, cleaner world. And it is not easy to turn lifelong, dependable Perla habits head on as Perla is gentle on the skin and kind to the environment. It is the Best Laundry Soap for Life's most stubborn stains Stains are an everyday occurrence with kids that is why I try to treat the stain on my daughter’s school uniforms as soon as I can. I find that soaking these clothing pieces before putting it in the laundry machine truly takes away dirt thay linger on fabrics before they touch my child’s skin. Perla’s natural, eco-friendly detergents are sure to make the chore more easier. Perla is made from 50%

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